Apparel for Strength of Mind

Never Give In, is an idea. Inspired by those that are resilient, those that seem to have an innate ability to be stoic and stay positive. To be great at something requires setting a standard of excellence, and achieving excellence is hard.

Our Logo? Is is a symbol of fortitude. The triangle is the strongest geometric shape. When you wear Never Give In, you are committing to an internal contract to rise to the occasion; in sport, in training, or otherwise. The right attitude is essential for enjoyment, and enjoyment leads to success, however you define it.

Find your Focus. Persistence is Perseverance. Embrace Resilience.

Never Give In.

Released Hat Collections